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Chelsea Property Finder

Guide to Chelsea London SW3

“I don’t want to go to Chelsea,” wailed Elvis Costello and the Attractions in the seventies but he was then, and remains, the only prominent person ever to express an aversion to the charms of SW3.

Chelsea’s status as one of the most opulent areas and most desirable of London addresses has barely waned in the last 50 years and the prominence of its football team (currently located in Fulham, but don’t tell anyone!) has likely boosted its brand value around the world.

In short, property investors, speculators and residential buyers can’t get enough of Chelsea, always assuming they have the wherewithal to front up the eye watering asking prices.

King’s Road, the iconic epicentre of the ‘Swinging 60s’ runs like a spine through a 500-year-old district that continues to define the cultural juxtaposition of the young, the impossibly hip and the unfeasibly rich.

The north east corner of Chelsea hugs the west end in an almost coital embrace and gave its name to the Sloane Ranger epithet of the 1980s, a particular kind of vaguely pejorative but somehow aspirational term for the wealthiest and most image conscious of its denizens.

Once the bohemian quarter of London, the area has retained some of that character as it has become the playground of investment bankers and film stars.

Chelsea’s roots as a fashion hub date to the 16th century and by the start of the 18th century Chelsea and its population of 1500 was flourishing as the private road running to the royal palace at Hampton Court acquired its name.

Previously known as the Metropolitan Borough of Chelsea in the County of London, the Royal Borough of Kensington & Chelsea was formed with the creation of Greater London in 1965.

Property Types in Chelsea

Architecturally Chelsea remains mercifully unsullied by some of the worst excesses of late 20th century city planning with a mix of 18th and 19th century dwellings helping to retain its character as a good looking district for good looking people eager to be looked at.

Chelsea offers a wide choice of beautiful townhouses and mansion flats at its heart leading to riverside flats and houses along the Thames.

Inevitably, Sloane Square, the beating heart of the area, attracts the best prices, not least for the heightened demand for retail and other commercial property in the vicinity.

Overseas investors are particularly attracted to this part of town but purchasers will often have to consider relatively short leaseholds as the area’s most prolific freeholder, Earl Cadogan, owns 90 acres of property in various areas of West London including Sloane Square, Knightsbridge and Chelsea.

The Earl traditionally only issues short leaseholds, though they are often extended for a fee under the terms of the Leasehold Reform, Housing & Urban Development Act.

Community, Society and Entertainment

Sloane square is a commercial hub for professional shoppers with Peter Jones its fulcrum around which traffic from Knightsbridge, the King’s Road and Pimlico pours in. Named after Sir Hans Sloane, the 18th Century Chelsea Lord Mayor, the square is a mecca for shoppers and home to the only tube station in the area.

Chelsea residents can draw on the energy of a steady tourist flow into the area’s excellent events and museums. including, the Duke of York pedestrian precinct and the Saatchi art gallery, Chelsea Harbour, the National Army Museum while the annual Chelsea Flower Show, the horticultural event of the year, dominates the summer season at the Royal Hospital, home of the Chelsea Pensioners.

Chelsea’s achingly trendy cafes, bars and restaurants, which appeal to all ages, are also popular attractions. The region’s stylish image and excellent geographical location makes it one of the most expensive places in London.

Situated close to Belgravia, Chelsea is a chic place to shop, with the curved façade of Peter Jones department store on Sloane Square marking the beginning of the King’s Road, the heart of the area and home to an abundance of high-end fashion stores, smaller independent clothes and shoe shops, plus a wide selection of contemporary furnishing stores and antique shops.


Chelsea is served by Sloane Square Tube station which provides Zone One access to Central London via the Circle and District Lines and by nearby South Kensington Station offering options on the Circle District and Picadilly lines.

Earls Court and Fulham Broadway stations border the area and are within walking distance for the well served Chelsea resident.

The tube services are naturally complemented by a range of bus services


Families are often attracted to Chelsea thanks to the list of excellent schools under the auspices of Kensington and Chelsea Local Authority including six very popular state schools and an even greater number of private establishments.

Kensington & Chelsea College offers over 900 full and part time and evening courses in nine centres throughout the local area.

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